Going to a tourist fair: Connecting and promoting BR-VT image

CONTACTING MANY POTENTIAL CUSTOMERS

International Tourism Fair TP. Ho Chi Minh City (ITE HCMC) 2019 held at the Saigon Exhibition and Convention Center - SECC (District 7, Ho Chi Minh City) from 5 to 7/9 has closed. BR-VT has 11 units and businesses participating in the general promotion in the tourism industry's stall including: Riva Hotel, Sammy Vung Tau Hotel, Pullman Hotel, Green Hotel, Ho May Park, Antique Weapons Museum, Kieu Anh Hotel, DIC Tourism and Trading Joint Stock Company, The Grand Ho Tram Strip, Marina Bay Vung Tau Resort & Spa and Con Dao National Park Management Board. Statistics in the fair, businesses met, exchanged contact information, introduced services to about 400 partners, domestic and foreign customers, including more than 150 travel partners, airlines. No, international air ticket agent.

According to businesses, although the number of international buyers is not as large as in previous years, the quality of the meeting, the information and information are more specific and substantive. In particular, the group of buyers from the rapidly growing markets in Vietnam last time such as Korea, China ... seeking information on BR-VT destinations a lot, bringing expectations of structural diversity. source of guests, filling the gap of rooms on weekdays for businesses. Mr. Nguyen Quynh Anh, Deputy Director of DIC Tourism and Trading Joint Stock Company, managing the Cap Saint Jacques-DIC Star and DDL Sea Hotel Group said: “We have contact with more than 40 travel partners from Chinese and Korean speaking countries. They care and ask very carefully the location of our hotel, KDL such as: distance to the sea, Are there any cultural attractions, coastal cuisines, average room rates ... Some partners have just met, after a few days, email urged us to send quotes for union guests, retail customers, weekdays , TET holiday. Currently, this segment accounts for about 30% of the total hotel capacity. Hopefully, after the connection, the stitching process will progress to increase the structure of visitor sources. ”

Kieu Anh Hotel introduces the BR-VT destination in the form of participating in multiple choice games and winning prizes.

STATE AND ENTERPRISES MUST HAVE TOGETHERAccording to Mr. Tran Van Dung, Sales Manager of Sammy Hotel, among 30 international partners from Korea, Taiwan, China, Singapore, India, Thailand, England, Philippines ... contact during the festivals. In the market, there are many partners who are air ticket agents, online service website representatives, asking price of direct service (not through travel). This shows that there is an increasing trend of individuals choosing destinations, booking services and experience activities at destinations without buying tours through travel agencies. “This group of guests can be self-sufficient travelers or delegates attending conferences and seminars (MICE). After attending the conference, they will be free to experience the destination. With 4-5 star standard services close to the sea,

In addition to spreading the image of the destination of BR-VT to the world through contact activities, meetings between domestic tourism businesses and international buyers, statistics from the Provincial Tourism Association (HHDL), the days of the show. Fair has nearly 1,000 visitors to visit the booth. The tourism industry also issued 800 leaflets, brochures, and BR-VT travel maps. Some businesses also sell tours of BR-VT departing from Ho Chi Minh City and many vouchers to stay on weekdays and low season for domestic tourists. Representatives of many businesses shared: When going to the fair, each business introduces beautiful images of facilities, quality service system, professional service manner. However, every single enterprise, despite good service, preferential prices, is still difficult to attract customers, but when it has the leading role of the state management agency, the power of spreading the image of the whole province is stronger. Businesses also want the province to participate in many trade fairs and have information plans from 3 to 6 months in advance for businesses to be well-prepared, then boldly join hands to promote and promote. with industry. In particular, attention should be paid to potential provinces and cities such as the Mekong River Delta, Hanoi ...

According to Pham Ngoc Hai, Chairman of the Provincial Tourism Association (HHDL), from the past 2 years, tourism promotion and promotion have been put together by the province and its member enterprises. Specifically, when going to the fair, the province deducted the cost of renting the stall, especially the decoration stage will be contributed by businesses. However, the number of enterprises participating is not as expected despite the efforts of tourism cooperation.

It is expected that from now until the end of the year, the tourism industry will participate in a number of fairs and exhibitions under the province's tourism promotion program and the Vietnam National Administration of Tourism to Western Europe, Japan, Australia, Laos and Cambodia; organization of sound-light festival; connecting tourism with Ho Chi Minh City, Bac Lieu, Ca Mau ... "In order to play a good role as a bridge to bring tourism promotion and promotion into operation, tourism tourism will increase connections and mobilize members. Participate in more travel events to create opportunities for members to promote, reach more guests, and continue to monitor and recommend thematic tourism events in accordance with the needs of Member enterprises, ”Mr. Hai said.